Copywriting

Copywriting is really an essential element of effective marketing. Challenging and fun art of strategically delivering words that explain, compel, inspire, motivate, or simply help people to make decisions or act upon those.

As a copywriter in travel and leisure business I did a lot of travel writing. Perhaps I did not travel that much myself, although it gave me a chance to experience the product VING offered to its guests. But in writing I was all there, in all those most exotic destinations around the globe that attract such a huge number of visitors each year.